China Travel Service Group launches the 'China Travel Good Times' brand, laying out the silver tourism market

Recently, China Tourism Group held a brand launch ceremony for "China Travel Good Times" in Beijing. The release of this brand marks a crucial step for the group in responding to the national strategy of "actively addressing population aging" and systematically laying out the silver economy.

China Travel Good Times "is a company that focuses on providing" tourism+"products and services to the new" youth "group aged 50 and above as its core business. The company integrates diverse scenarios such as health and wellness, culture, socialization, and education, and focuses on core needs such as "travel, study, wellness, entertainment, and shopping" to create a product system that covers silver hair tourism, wellness travel, social clubs, and silver hair products.

Currently, the silver haired economy in China has a huge market size, among which the "energetic elderly" aged 50 to 70 have strong consumption willingness and high social participation, and their demand for cultural and tourism consumption is increasing day by day. At the press conference, attending experts analyzed the market opportunities of silver tourism and pointed out the challenges faced by the industry in terms of supply and demand structure, product innovation, and profit models.

To cope with challenges, "China Travel Good Times" will rely on the comprehensive advantages of the entire industry chain of China Tourism Group and actively expand external cooperation. At the press conference, the company signed agreements with partners such as China General Technology Group Health and Wellness Company and announced the establishment of the National Health and Wellness Travel Alliance. In the future, the company plans to build a leading brand in the field of silver hair tourism and health care travel in China by integrating resources, building an ecosystem, and innovating service models.